Episode 268: (Pandemic Edition) Scarcity and Marketing, Caroline Roux
In a time of hoarding, Caroline Roux is one of the precious few experts on scarcity. We talk about why people hoard, and what happens when everyone takes a little more than they need. If you don't leave enough hand sanitizer for your neighbor, you endanger yourself and everyone else.
We also get some related marketing tips for your business and more importantly, I find out how I can dupe more people into supporting my podcast.
Caroline is Associate Professor of Marketing and Concordia University Research Chair in Psychology of Resource Scarcity.
Scarcity-related social media accounts:
https://twitter.com/ScarcityInsight
https://www.facebook.com/understandingscarcity/
Personal website and social media accounts:
https://sites.google.com/site/profcaroroux/