Episode 271: (Pandemic Edition) Guilty Pressures, Nidhi Agrawal

Nidhi Agrawal is a marketing superhero using her powers for the good of public health. 

Why don't we think bad things can happen to us? Why do we assume that when bad things happen to others, it's their fault?

Can we guilt someone into making the right choices? When might that work? When might it backfire? 

Nidhi Agrawal is a Professor of Marketing at the Foster School of Business at The University of Washington. Nidhi Agrawal | Foster School of Business