Episode 338: Neuroscience and Ethical Marketing, Prince Ghuman & Matt Johnson

In this episode, I talked with the authors of the book "Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains".

Prince Ghuman has taught consumer science, behavioral economics, and experiential marketing as a professor of neuromarketing. Matt Johnson is a consumer neuroscience professor at Hult International Business School. Their website https://www.popneuro.com/ makes learning and implementing ethical neuromarketing accessible for all.

Patreon shout out to Mad Scientist Saahil Shenoy and his mom Seema Shenoy new product Omnipan!
Best of luck revolutionizing cookware Seema! You raised a great son.