Episode 230: Game + Theory + Marketing, Jeff Shulman

Shane peels back all the layers and presses The Marion B. Ingersoll Professor of Marketing at The University of Washington’s Fosters School of Business, Jeff Shulman, to cough up answers to his questions about Game Theory.  Is it a belief system?  Is “Personalized Pricing” fair and do consumers care? How does Game Theory give qualitative insight into dynamic pricing and marketing?

Check out Jeff’s Podcast!http://seattlegrowthpodcast.com/author/professorshulman/

Charity of the Week Y.M.C.A.: www.ymca.net

Outro Music - The Long Hunt http://thelonghunt.bandcamp.com/album/all-paths-lead-to-here